Routes to Retail Guide
A How To Guide for UK Food and Drinks Producers
Small food and drink producers in the UK face many challenges when getting their products into large retailers. Many have unique and high-quality products but need more knowledge and resources to navigate the complex and often overwhelming retail landscape. We have worked with DEFRA to create 'Routes to Retail' to help small producers succeed in the retail sector.
This helpful guide provides practical advice to small food and drinks producers looking to get their products into different-sized UK retailers. It covers everything from different types of retailers and their requirements to developing a winning sales pitch, negotiating with buyers and managing supply chains.
One of the main aims of the guide is to help small producers understand the requirements of different types of retailers. For example, a small producer looking to get their products into a major supermarket chain must understand the retailer's expectations around pricing, packaging, and product volumes. Alternatively, a small producer looking to get their products into an independent delicatessen may need to focus on building personal relationships and demonstrating the unique qualities of their products.
In addition to providing advice on how to get your products into retailers, the guide also offers guidance on managing the supply chain. The guide provides tips and best practices to help small producers manage their supply chains efficiently and effectively, ensuring that their products are delivered to retailers on time and to the required standards.
The 'Routes to Retail' guide is a valuable resource for small food and drink UK producers looking to grow their businesses and get their products into larger retailers. By providing practical advice and support, the guide aims to give small producers the tools they need to succeed in the competitive retail sector. With the right knowledge and support, small producers can take their businesses to the next level and bring their unique and high-quality products to a broader audience.
The SALSA scheme is limited to food businesses based in the United Kingdom, Channel Islands and the Isle of Man.
