Customer Insight Results 2025

Thank you to everyone who took part in this year’s SALSA Customer Insights Survey. Your feedback helps us understand the impact SALSA certification has on your business and where we can continue to improve.

We’re delighted to share another year of positive results, showing the continued value and impact of SALSA across the UK’s small and micro food and drink producers.

✅ 96% of members say SALSA has helped them build a better food safety system, maintaining exceptionally high confidence in the scheme.

✅ 90% agree certification has enabled them to meet customer requirements, reinforcing SALSA’s vital role in supplier assurance.

✅ 68% report that certification has helped attract new customers and 48% say they’ve increased revenue as a result.

✅ Perceptions of value for money have grown notably, rising to 70% from 61% last year.

While there were small dips in industry recognition (67%) and workforce growth (35%), members’ belief in the importance of SALSA certification remains overwhelming:

95% say SALSA is essential for their business.

These results underline the collective strength of our community, improving food safety, building trust with buyers and helping local producers thrive.

Our latest white paper, 'The Collective Power of The UK's Smaller Food & Drink Businesses',  explores the impact, challenges and potential for this sector. Download it here